C2C (customer-to-customer) and Affiliate Marketing are two concepts that have a lot to do with eCommerce. When the terms are put together, it is easy to see why they are an excellent match. These business models offer businesses a great way to grow their customer base at an affordable price. Let’s look at some c2c examples of how these models can be used for your company.
What is C2C
C2C refers to a retailer or seller having an arrangement with a company that brings consumers into contact with those products. The arrangement often consists of a retailer paying a commission to the company that sells the products, and a third party acting as a middleman between the retailer and the buyer. This middleman can either be an independent distributor or a store, and it can be someone who sells the products online or in a brick-and-mortar store. If the products are consumable, like food, then the business will be considered a direct sale. If the products aren’t consumable, like movie tickets or concert tickets, the arrangement will be referred to as an affiliate sale. Direct sales businesses make a lot of money because they can offer consumers a wide range of products at competitive prices.
Bring the consumers to the website
In affiliate marketing, there is no actual purchase involved between the business and the consumer. This is done through the company bringing the consumers to the website. Then the consumer pays the company for the products they have purchased from them. The company pays the commission to the affiliate in compensation for sending the consumer to their website. Sometimes, the products sold through this method are physical products, like books, DVDs, and other such goods. Sometimes the companies offer services, like providing search engine results, or content.
Combine direct selling and affiliate marketing
C2C sites combine direct selling and affiliate marketing into a smooth package for the consumer. These sites help bring people together who might never have otherwise met. For example, a woman who wants to buy a laptop computer but doesn’t know which laptop she should buy can use an eCommerce site for a variety of computers at discount prices. She might find computers by price range, brand name, and model. Ecommerce sites also allow her to pay for the computer online, using a credit card, without ever entering a payment card number. In this way, she gets the computer at a discounted rate, makes her payment, and is done.
One of the advantages of these types of eCommerce sites is that they do not need a large up-front investment in capital equipment. They can also save on advertising costs by focusing on smaller, specialized markets. This allows small businesses, or even individuals with a small but niche market, to invest in eCommerce sites for generating their income.
For some companies, producing their eCommerce sites can be a good option. However, for larger companies, it can be too expensive to establish such sites. Ecommerce sites are often a good alternative if the products being sold do not require much customization, or if the company cannot afford to carry out a customized website. Another benefit of these sites is that many merchants offer free shipping and accept payments for the products being purchased. This enables the company to expand its customer base without investing additional capital.