May 19, 2022

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G/O Media plans to follow Quartz playbook

G/O Media plans to follow Quartz playbook

G/O Media, which not too long ago obtained business information website Quartz, ideas to shift its operating product to be a lot more like its the latest acquisition, reports Mark Stenberg of Adweek.

Stenberg stories, “But Quartz staff members shouldn’t be anxious about the dilution of their business culture or mission, Spanfeller said. If nearly anything, instead than renovate Quartz to resemble a common G/O Media assets, the business aims to evolve its present-day portfolio to much more carefully resemble Quartz.

“Since launching G/O Media, Excellent Hill Ventures has sought to professionalize the blogging that after outlined its titles, like the former Gawker Media web pages Gizmodo, Deadspin and Jezebel. Quartz, with its signature style and substantial-level examination, represents the path in which G/O Media aims to improve, according to Spanfeller.

“In that vein, the firm has no programs to significantly adjust the Quartz web page, outdoors of most likely diminishing the promotion of its Day by day Brief newsletter. But, provided the ad-load prevalent to G/O Media qualities and the supreme intention of the acquisition, the organization publisher will possible see an uptick in programmatic ad placements, Shah explained.

“The media business also hopes to use the quality audience of business specialists that Quartz attracts to lure blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and car-focused Jalopnik could present them with incremental get to.”

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