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Extensions and souvenirs | Seth’s Blog

When a manufacturer is prosperous, there’s generally a drive to increase it.

Disneyland was an extension of Disney films. It mirrored some of the magic of the films, but made one thing new and precious as very well. Disneyland had some of the Disney essence and then crafted one thing additive and new.

Apple did the exact factor with the Apple iphone in extending the model of the Mac.

On the other hand, the new Leica check out is merely a memento. It’s not a greater watch. It is not far more of a Leica than any of a dozen other overpriced watches could be noticed to be. It is simply just there to remind you that you appreciated the primary. It is a memento of a experience, not the creator.

Almost nothing wrong with a souvenir. I’m guaranteed Leica will make a revenue from their observe with little injury to the guarantee that the manufacturer alone can make. But make as well lots of souvenirs and you come to be a hollow shell, squandering the prospect to make the transform you look for.

The crappy t-shirt you acquired at your favourite musician’s concert is a souvenir, but they shouldn’t count on that as their legacy or the engine of their progress.

All working day, personal creators have to make selections about what they’re heading to do subsequent. From time to time we can generate an extension. And from time to time, we make your mind up to make a memento alternatively.

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